Sunday, January 9, 2011

Frank Talks About The State Of The Internet





Hi HARLCOM Fans,

Well, it's now 2011 and of course the States is in more turmoil than ever. So with a potential market of over 300,000,000 people about to hunker down for what everyone thinks is the end of the world. (December 21, 2012) Just where is the state of the American economy and is there any point in trying to sell stuff.

Frank Kern is an Internet marketing old timer (meaning that he has been around the Internet for more than ten years) Frank is NOT that old, 30's maybe. Anyway he has shot a series of videos where he talks about his take on just what is the state of the Internet going into 2011.

Here is the first video: A BETTER question in three parts.



Okay, so there is still a market with money. the demographics mainly has just gotten sqewed around a bit. Tip #1: think 80/20 rule. Tip #2: Don't be afraid to go offline to do some research.

Now, the second video: The second part of the question.



Secondly, there is a BUYING MARKET. Tip # 3: Forget the 80 and focus on the 20. Tip # 4: People are spending big bucks "IF" they can get greater value than what they are being charged in dollars (thats key so watch the video more than once if you need to)

On to the third: The third part of the question.



Thirdly, there are specific things that people are looking for. Tip #5: TIME is worth money so people want to save time. Tip #6: People NEED SERVICE and they are willing to pay more to ensure Excellent Personal Service.

Now for something interesting.



The bottom line (according to Frank) is that although there seems to be a storm of hate and fear blowing everywhere today, people really appreciate (and will pay for) having a knowledgeable captain that can set the sails with hope and love to safely traverse the storm. Tip # 7: focus on applying hope and love in your sales strategy along with answering the better question and appreciate that your customers will keep your business profitable in 2011 and beyond.

I hope that you GOT Frank's message from the videos as it is KEY to marketing to a changing market place.

As "Mr Rick Butts" often says: "GIT IT? GOT IT!!, GOOD!"

We will post again soon

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