Hi to all our small business readers
Are you having difficulty connecting with your customer base? Is it even more difficult to attract and connect with new customers? Do you find that the newspaper and radio adds are more costly and at the same time not nearly as effective as they used to be?
Do you see more and more people with cell phones but they are NOT talking on them. It's more like they are looking for something on them because they keep opening them and looking at them. You have also noticed more people typing on their phones as well. Doesn't anyone ever just talk on their phone like a normal person?
The simple answer to that question is NO!
The reason is that more and more people are using their phones to text rather than talk. Ask a teen how much they talk on their phone and you might get a funny look. Ask them how often they text or tweet and they will more likely say "all the time". The kids in turn, are teaching their parents to do the same in order to stay in touch with them.
Welcome to the era of SMS (short message service) and smart phones. (with Internet)
Click here to read a great article on "Why Twitter Is a Big Win For Small Business"
Reading this type of article is a great way to gain an understanding of marketing 2.0 or social marketing. Todays cell phone is actually a device. (not your fathers cell phone)
In order to do business in today's world even small businesses need to change the way they market to their customers and attract new customers as well.
So click here to check out the article and if you want to learn more just call us the old fashioned way (902) 940-0048.
We will post again soon so bookmark us OR follow us with Google Reader. We are also on Twitter so follow us there.
HARLCOM
