Videos that help us understand the value of Social Media
This video has been viewed over two million times on You Tube:
So why do we need to understand Social Media?
A further explanation of Web 2.0 and how computing is changing the way we communicate.
Thank you for taking the time to view these videos.
As a small reward, here is a 42 page PDF report titled "Let's Talk Social Media For Small Business"
To learn more please become a follower of this blog.
Gary
Harmony Lane Communications
harmonylanecomm@gmail.com
1 902 838-3261
Monday, June 28, 2010
Socializing the Storefront, Part 2: Navigating the Scene
Socializing the Storefront, Part 2:
Navigating the Scene
The key to finding the proper social marketing strategy is to talk with your customers -- in real life -- to get a feel for how they use social media,
To read more click the link above.
Smiles :o)
Gary
Why Social Media For My Business
This is Important information for today's small business owner
Being social is not only popular with internet users at the moment but it is an awesome way for your business to connect with customers. Because the Web 2.0 (social media) has come of age and almost all of your customers are using it. You are most likely using it too. You now have this new tool to communicate with customers directly.
As a business owner it is no longer necessary to wait until your customer comes to your store to ask the question, "How may I help you?". Today's consumers are information seekers. They want to know more about products than ever before. They want to know what product will solve whatever problem they may have at the moment. They want to know where to get the best quality and price and they want to know the most efficient method to obtain the product they need. They are very rapidly learning how to use the internet (web 2.0 tools) to obtain the information they need.
If your business is savvy enough to understand this need. Then, THIS is where the opportunity exists to help your customer. If you do not understand this need and do not provide these tools to help your customer online, someone else will. The end result will be, your customer will search for help on the net. Someone else will provide the help and that someone else will make a sale. One less customer that will come to your store. As this scenario plays out over and over the number of your costumers continues to drop, leaving a serious negative effect on your ability to maintain your business.
The way people are managing their lives has changed and is continuing to change. Just think about yourself and how you would go about solving a problem in your life these days. Say, you need to have your carpets cleaned. Would you look in the yellow pages to find a cleaner in your area? OR, would you go online to Google "carpet cleaning" and see what information is available on the subject, BEFORE you choose a cleaning service. If there was a service that appeared on the first page of the Google search results, and provided useful information about carpet cleaning. Was available to answer any questions that you might have and could provide the cleaning service to you for a reasonable price. How likely would you leave the internet and go back to searching the phone book yellow pages for a local carpet cleaner. NOT LIKELY!
The way people are doing business has changed. As a business owner you need to change too. Web 2.0 (social media tools) is now the way people want to find information and connect with businesses every day in their lives.
To keep up with how people are using the internet to find information and solve consumer problems today stay informed. Learn more by becoming a regular follower of this blog.
Gary
Harmony Lane Communications
harmonylanecomm@gmail.com
1 902 838-3261
Being social is not only popular with internet users at the moment but it is an awesome way for your business to connect with customers. Because the Web 2.0 (social media) has come of age and almost all of your customers are using it. You are most likely using it too. You now have this new tool to communicate with customers directly.
As a business owner it is no longer necessary to wait until your customer comes to your store to ask the question, "How may I help you?". Today's consumers are information seekers. They want to know more about products than ever before. They want to know what product will solve whatever problem they may have at the moment. They want to know where to get the best quality and price and they want to know the most efficient method to obtain the product they need. They are very rapidly learning how to use the internet (web 2.0 tools) to obtain the information they need.
If your business is savvy enough to understand this need. Then, THIS is where the opportunity exists to help your customer. If you do not understand this need and do not provide these tools to help your customer online, someone else will. The end result will be, your customer will search for help on the net. Someone else will provide the help and that someone else will make a sale. One less customer that will come to your store. As this scenario plays out over and over the number of your costumers continues to drop, leaving a serious negative effect on your ability to maintain your business.
The way people are managing their lives has changed and is continuing to change. Just think about yourself and how you would go about solving a problem in your life these days. Say, you need to have your carpets cleaned. Would you look in the yellow pages to find a cleaner in your area? OR, would you go online to Google "carpet cleaning" and see what information is available on the subject, BEFORE you choose a cleaning service. If there was a service that appeared on the first page of the Google search results, and provided useful information about carpet cleaning. Was available to answer any questions that you might have and could provide the cleaning service to you for a reasonable price. How likely would you leave the internet and go back to searching the phone book yellow pages for a local carpet cleaner. NOT LIKELY!
The way people are doing business has changed. As a business owner you need to change too. Web 2.0 (social media tools) is now the way people want to find information and connect with businesses every day in their lives.
To keep up with how people are using the internet to find information and solve consumer problems today stay informed. Learn more by becoming a regular follower of this blog.
Gary
Harmony Lane Communications
harmonylanecomm@gmail.com
1 902 838-3261
Monday, June 21, 2010
What Is Social Media Management?
What Is Social Media Management?
When you have a business, selling specific products at every step you will want to know the consumers feedback on your product. Wanting to know everyone's opinion on your product is very natural. This awareness has even more increased in the recent times due to the internet and social networking gaining prominence. Sellers at every step are getting keen for social media reputation management. Hiring people to regulate one's media presence and thereby improving their chance of gaining prominence is fast becoming common among sellers. Trying to get the spotlight one can never ignore this platform.
When you have a business, selling specific products at every step you will want to know the consumers feedback on your product. Wanting to know everyone's opinion on your product is very natural. This awareness has even more increased in the recent times due to the internet and social networking gaining prominence. Sellers at every step are getting keen for social media reputation management. Hiring people to regulate one's media presence and thereby improving their chance of gaining prominence is fast becoming common among sellers. Trying to get the spotlight one can never ignore this platform.
Socializing the Storefront, Part 1: Give Them Something to Talk About
Socializing the Storefront, Part 1: Give Them Something to Talk About
Social marketing strategies and the mix of platforms will vary depending on the business you're in. For example, Kogi BBQ, which operates a fleet of Korean-fusion taco trucks in the Los Angeles area, made its bones announcing on Twitter to savvy late-night customers where its trucks would be. The company, which started with one truck, has grown to four and has a stationary location now as well. It may be chiefly to blame for the recent rise in food-truck culture, and it certainly is responsible for short-rib-and-kimchi tacos we're told are quite tasty.
To read more click the link above.
Smiles :o)
Gary
Sunday, June 20, 2010
Welcome to Harmony Lane Communications
Welcome to Harmony Lane Communications
Thank you for coming over to our blog. We have just created it as a piece of our new Web presence.
Over the coming days we will be adding additional pieces as our new venture unfolds.
Our goal is to assist businesses to develop and maintain a Web presence that will be both informative and interactive with the customers whom they serve. At the same time we will strive to develop web pages that rank high on search engines while being easy to navigate and are pleasing to the visitors eye.
We plan to provide products and services that will assist and educate the small business owner in Web page creation, Search Engine Optimization and customer interaction using the tools of Social Network Management and List Building.
Our overall Goal is to have business clients that make effective use of evolving Web based technologies to give real time support to their customers.
This post will continue to evolve as we further develop our business model.
Stay tuned!
Thank you for coming over to our blog. We have just created it as a piece of our new Web presence.
Over the coming days we will be adding additional pieces as our new venture unfolds.
Our goal is to assist businesses to develop and maintain a Web presence that will be both informative and interactive with the customers whom they serve. At the same time we will strive to develop web pages that rank high on search engines while being easy to navigate and are pleasing to the visitors eye.
We plan to provide products and services that will assist and educate the small business owner in Web page creation, Search Engine Optimization and customer interaction using the tools of Social Network Management and List Building.
Our overall Goal is to have business clients that make effective use of evolving Web based technologies to give real time support to their customers.
This post will continue to evolve as we further develop our business model.
Stay tuned!
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