Socializing the Storefront, Part 1: Give Them Something to Talk About
Social marketing strategies and the mix of platforms will vary depending on the business you're in. For example, Kogi BBQ, which operates a fleet of Korean-fusion taco trucks in the Los Angeles area, made its bones announcing on Twitter to savvy late-night customers where its trucks would be. The company, which started with one truck, has grown to four and has a stationary location now as well. It may be chiefly to blame for the recent rise in food-truck culture, and it certainly is responsible for short-rib-and-kimchi tacos we're told are quite tasty.
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Smiles :o)
Gary
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