Why Social Media For My Business

This is Important information for today's small business owner

Being social is not only popular with internet users at the moment but it is an awesome way for your business to connect with customers. Because the Web 2.0 (social media) has come of age and almost all of your customers are using it. You are most likely using it too. You now have this new tool to communicate with customers directly.

As a business owner it is no longer necessary to wait until your customer comes to your store to ask the question, "How may I help you?". Today's consumers are information seekers. They want to know more about products than ever before. They want to know what product will solve whatever problem they may have at the moment. They want to know where to get the best quality and price and they want to know the most efficient method to obtain the product they need. They are very rapidly learning how to use the internet (web 2.0 tools) to obtain the information they need.

If your business is savvy enough to understand this need. Then, THIS is where the opportunity exists to help your customer. If you do not understand this need and do not provide these tools to help your customer online, someone else will. The end result will be, your customer will search for help on the net. Someone else will provide the help and that someone else will make a sale. One less customer that will come to your store. As this scenario plays out over and over the number of your costumers continues to drop, leaving a serious negative effect on your ability to maintain your business.

The way people are managing their lives has changed and is continuing to change. Just think about yourself and how you would go about solving a problem in your life these days. Say, you need to have your carpets cleaned. Would you look in the yellow pages to find a cleaner in your area? OR, would you go online to Google "carpet cleaning" and see what information is available on the subject, BEFORE you choose a cleaning service. If there was a service that appeared on the first page of the Google search results, and provided useful information about carpet cleaning. Was available to answer any questions that you might have and could provide the cleaning service to you for a reasonable price. How likely would you leave the internet and go back to searching the phone book yellow pages for a local carpet cleaner. NOT LIKELY!


The way people are doing business has changed. As a business owner you need to change too. Web 2.0 (social media tools) is now the way people want to find information and connect with businesses every day in their lives.

To keep up with how people are using the internet to find information and solve consumer problems today stay informed. Learn more by becoming a regular follower of this blog.

Gary

Harmony Lane Communications
harmonylanecomm@gmail.com
1 902 838-3261