SWBN - Lisa's New Cool Tool's Video talks up HootSuite...

Hi to all of our HARLCOM readers,

Today we want to share a video that was made by my friend Lisa of the Secret Womens Business Network.

Lisa has been with the SWBN since it was formed and a student of Mr. Ed Dale and his Challenge training for as long as I can remember.

Lisa has begun doing a "Cool Tools" video series on the SWBN website so after you watch the video below on "HootSuite" pop on over and check out the entire SWBN site.



We hope you enjoyed the video and that you also learned a trick or two. I have to confess that I personally have not tried "HootSuite" BUT, I now have it on my "TO DO" list thanks to Lisa's video. Thanks Lisa! - :)

Now skip on over and check out Lisa and all the other girls at the SWBN (Secret Womens Business Network)

Just tell Lisa that Gary sent you. LOL My recommendation and $5.00 might get you a cofee @starbucks. - Enjoy :)

We will post again soon,

p.s. Be sure to read the SWBN blog for more great tips.

Frank Talks About The State Of The Internet

Hi HARLCOM Fans,

Well, it's now 2011 and of course the States is in more turmoil than ever. So with a potential market of over 300,000,000 people about to hunker down for what everyone thinks is the end of the world. (December 21, 2012) Just where is the state of the American economy and is there any point in trying to sell stuff.

Frank Kern is an Internet marketing old timer (meaning that he has been around the Internet for more than ten years) Frank is NOT that old, 30's maybe. Anyway he has shot a series of videos where he talks about his take on just what is the state of the Internet going into 2011.

Here is the first video: A BETTER question in three parts.



Okay, so there is still a market with money. the demographics mainly has just gotten sqewed around a bit. Tip #1: think 80/20 rule. Tip #2: Don't be afraid to go offline to do some research.

Now, the second video: The second part of the question.



Secondly, there is a BUYING MARKET. Tip # 3: Forget the 80 and focus on the 20. Tip # 4: People are spending big bucks "IF" they can get greater value than what they are being charged in dollars (thats key so watch the video more than once if you need to)

On to the third: The third part of the question.



Thirdly, there are specific things that people are looking for. Tip #5: TIME is worth money so people want to save time. Tip #6: People NEED SERVICE and they are willing to pay more to ensure Excellent Personal Service.

Now for something interesting.



The bottom line (according to Frank) is that although there seems to be a storm of hate and fear blowing everywhere today, people really appreciate (and will pay for) having a knowledgeable captain that can set the sails with hope and love to safely traverse the storm. Tip # 7: focus on applying hope and love in your sales strategy along with answering the better question and appreciate that your customers will keep your business profitable in 2011 and beyond.

I hope that you GOT Frank's message from the videos as it is KEY to marketing to a changing market place.

As "Mr Rick Butts" often says: "GIT IT? GOT IT!!, GOOD!"

We will post again soon

Social Media Coaching For Your Home/Small Business

GET YOUR FREE TRAINING NOW: http://www.socialmediarescue.com

You can also visit Cassie at: http://www.cassiestrom.com

Enjoy! :)

We will post again soon,

Google Places - A FREE webpage for local business

Hi to all of our small local business owners/operators,

Did you know that Google is very interested in helping you connect your business with your customers and prospective customers.

Well they are and Google has created a space on the web just for you.

It is called Google Places. It allows you to provide information, pictures, video and directions to find you. Your space interacts with Google Search and Google maps to make it very easy for people to find you.

Google has produced a 40 minute video on just how your local business can get set up on "Google Places" and uploaded it to You Tube. You don't have to go watch it on You Tube as it is available right here. (click on the video below to watch or double click to watch it on the You Tube website)



If you are finding that there is just too much information in the video or that you are feeling confused with all the terminology terms that is being used, it's Okay!

Just hop over to our Facebook Fan Page (see the link in the sidebar to the Right) and click the "Like" button at the top of the page.

If you are not on Facebook, it's okay! You can call us or email us. (Our telephone number and email are in the header of this blog just at the top of this page)

We are always happy to talk to you about these FREE sites that will get your business found quickly on the Internet.

We will post again soon,

How Non Profits Can Prosper Using Social Media

Hi to all of our non profit org readers

Non profits are great but competition for support is getting fierce in todays marketplace. So, how do we ratchet it up a notch?

Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

Using social media tools can give today's non profit a leg up on others that are using the traditional ways to encourage support.

But how???

Click here to read the entire blog post on the "SocialMedia Examiners" blog that outlines 21 ways that non profits can prosper by using these powerful tools to reach and engage people in order to build a supportive community for your non profit.

We will post again soon,

Gary

How Do I Get Google To Love Me?

Hi to all of our business readers,

Are you Number One In Google for all of your Keywords?
Do you have Too Much Traffic Coming To Your Website?

Do you have Too Many Sales Of Your Product To Keep Up With?

No? Maybe, you need a way to get Google to love you. This boils down to a one word answer. It is "Links" or "Backlinks".

Now for the HOW!

Click here to get a FREE series of four videos about using the power of Links to grow your business and how to do it.

If you want the software that's your choice. We are not an affiliate and as such receive no compensation on the software sales.

Our blog post is simply get you to some very valuable FREE information on how to get Google to love you while building an ever expanding loyal customer base and sell a ton of your products online in the process.

We hope that you will use this information as it is a very, very powerful way to build your customer base and increase sales online.

If you need help after watching the videos then give us a call or leave a comment on this post.

We will post again soon,

Gary

Why Twitter Is For Small Businesses

Hi to all our small business readers

Are you having difficulty connecting with your customer base? Is it even more difficult to attract and connect with new customers? Do you find that the newspaper and radio adds are more costly and at the same time not nearly as effective as they used to be?

Do you see more and more people with cell phones but they are NOT talking on them. It's more like they are looking for something on them because they keep opening them and looking at them. You have also noticed more people typing on their phones as well. Doesn't anyone ever just talk on their phone like a normal person?

The simple answer to that question is NO!

The reason is that more and more people are using their phones to text rather than talk. Ask a teen how much they talk on their phone and you might get a funny look. Ask them how often they text or tweet and they will more likely say "all the time". The kids in turn, are teaching their parents to do the same in order to stay in touch with them.

Welcome to the era of SMS (short message service) and smart phones. (with Internet)

Click here to read a great article on "Why Twitter Is a Big Win For Small Business"

Reading this type of article is a great way to gain an understanding of marketing 2.0 or social marketing. Todays cell phone is actually a device. (not your fathers cell phone)

In order to do business in today's world even small businesses need to change the way they market to their customers and attract new customers as well.

So click here to check out the article and if you want to learn more just call us the old fashioned way (902) 940-0048.

We will post again soon so bookmark us OR follow us with Google Reader. We are also on Twitter so follow us there.

HARLCOM