"MESSY Manager" - A Classic Leadership Tool

Welcome to all of our HARLCOM readers

Today we want to introduce you to a new book by Jean-Guy Francoeur that is being released. The name of this book is "MESSY Manager" and it contains 11 principals of leadership that are invaluable for anyone involved in either leadership or management in the 21st century.

Why MESSY Manager? Find out in the video below.



For a limited time you can download a FREE copy of the book AND a toolkit to go with it. Click Here to get the free downloads. (only while the offer is available)

We have included Gary's comment about the book and toolkit below. Click through now to read the other comments and get your own FREE copy. This is a CLASSIC leadership/management resource in the making.

"Hi, Downloaded “MESSY Manager” read it and loved it! These principals do work as I have personally used many of them over the years. It was a treat to find these principals all together in one awesome package. Also love the toolbox. I have the toolbox and ebook saved to my memory stick and I look forward to making good use of them in future projects. I have already recommended this book and will continue to at every opportunity. This is a no brainer. Just get the book and make good use of the content as it is pure gold. Thanks guys! : )"

We will post again soon

Marketing 101 (Customer Experience)

Hi to all of our HARLCOM readers,

Today a basic lesson in marketing. Here is the story of Boudreaux and how he sold recurring monthly income products OVER the FREE option. This story was sent to me by a friend and it is a simple yet great example of marketing success.

Here is Boudreaux's story.

"Boudreaux, the smoothest-talking Cajun in the Louisiana National Guard, got called up to active duty. Boudreaux's first assignment was in a military induction center.

Because he was a good talker, they assigned him the duty of advising new recruits about government benefits, especially the GI insurance to which they were entitled.

The officer in charge soon noticed that Boudreaux was getting a 99% sign-up rate for the more expensive supplemental form of GI insurance.

This was remarkable, because it cost these low-income recruits $30.00 per month for the higher coverage, compared to what the government was already providing at no charge. The officer decided he'd sit in the back of the room at the next briefing and observe Boudreaux's sales pitch.

Boudreaux stood up before the latest group of inductees and said, "If you has da normal GI insurans an' you goes to Afghanistan an' gets youself killed, da governmen' pays you beneficiary $20,000. If you takes out da supplemental insurans, which cost you only t'irty dollars a mons, den da governmen' gots ta pay you beneficiary $200,000!

"Now," Boudreaux concluded, "which bunch you tink dey gonna send ta Afghanistan first?"

What lessons can we learn from Boudreaux and his story.

1. Figure out what it is that your customer wants. (in this case NOT to go to Afghanistan.)

2. Frame your pitch in a way that by buying in gives the customer what they want.

3. Price is NOT really a factor as long as the cost of getting what the customer wants is not greater than the want.

4. Framing EMOTION with COMMON SENSE can be a very powerful motivator to drive sales.

5. It is really all about the EXPERIENCE. When you have a feel good experience you are HAPPY to pay the price.

Remember Boudreaux's story and ALWAYS give your customer the BEST experience. Enjoy the rewards of making the sale once and getting paid forever.

We will post again soon. :o)

SWBN - Lisa's New Cool Tool's Video talks up HootSuite...

Hi to all of our HARLCOM readers,

Today we want to share a video that was made by my friend Lisa of the Secret Womens Business Network.

Lisa has been with the SWBN since it was formed and a student of Mr. Ed Dale and his Challenge training for as long as I can remember.

Lisa has begun doing a "Cool Tools" video series on the SWBN website so after you watch the video below on "HootSuite" pop on over and check out the entire SWBN site.



We hope you enjoyed the video and that you also learned a trick or two. I have to confess that I personally have not tried "HootSuite" BUT, I now have it on my "TO DO" list thanks to Lisa's video. Thanks Lisa! - :)

Now skip on over and check out Lisa and all the other girls at the SWBN (Secret Womens Business Network)

Just tell Lisa that Gary sent you. LOL My recommendation and $5.00 might get you a cofee @starbucks. - Enjoy :)

We will post again soon,

p.s. Be sure to read the SWBN blog for more great tips.

Frank Talks About The State Of The Internet

Hi HARLCOM Fans,

Well, it's now 2011 and of course the States is in more turmoil than ever. So with a potential market of over 300,000,000 people about to hunker down for what everyone thinks is the end of the world. (December 21, 2012) Just where is the state of the American economy and is there any point in trying to sell stuff.

Frank Kern is an Internet marketing old timer (meaning that he has been around the Internet for more than ten years) Frank is NOT that old, 30's maybe. Anyway he has shot a series of videos where he talks about his take on just what is the state of the Internet going into 2011.

Here is the first video: A BETTER question in three parts.



Okay, so there is still a market with money. the demographics mainly has just gotten sqewed around a bit. Tip #1: think 80/20 rule. Tip #2: Don't be afraid to go offline to do some research.

Now, the second video: The second part of the question.



Secondly, there is a BUYING MARKET. Tip # 3: Forget the 80 and focus on the 20. Tip # 4: People are spending big bucks "IF" they can get greater value than what they are being charged in dollars (thats key so watch the video more than once if you need to)

On to the third: The third part of the question.



Thirdly, there are specific things that people are looking for. Tip #5: TIME is worth money so people want to save time. Tip #6: People NEED SERVICE and they are willing to pay more to ensure Excellent Personal Service.

Now for something interesting.



The bottom line (according to Frank) is that although there seems to be a storm of hate and fear blowing everywhere today, people really appreciate (and will pay for) having a knowledgeable captain that can set the sails with hope and love to safely traverse the storm. Tip # 7: focus on applying hope and love in your sales strategy along with answering the better question and appreciate that your customers will keep your business profitable in 2011 and beyond.

I hope that you GOT Frank's message from the videos as it is KEY to marketing to a changing market place.

As "Mr Rick Butts" often says: "GIT IT? GOT IT!!, GOOD!"

We will post again soon

Social Media Coaching For Your Home/Small Business

GET YOUR FREE TRAINING NOW: http://www.socialmediarescue.com

You can also visit Cassie at: http://www.cassiestrom.com

Enjoy! :)

We will post again soon,

Google Places - A FREE webpage for local business

Hi to all of our small local business owners/operators,

Did you know that Google is very interested in helping you connect your business with your customers and prospective customers.

Well they are and Google has created a space on the web just for you.

It is called Google Places. It allows you to provide information, pictures, video and directions to find you. Your space interacts with Google Search and Google maps to make it very easy for people to find you.

Google has produced a 40 minute video on just how your local business can get set up on "Google Places" and uploaded it to You Tube. You don't have to go watch it on You Tube as it is available right here. (click on the video below to watch or double click to watch it on the You Tube website)



If you are finding that there is just too much information in the video or that you are feeling confused with all the terminology terms that is being used, it's Okay!

Just hop over to our Facebook Fan Page (see the link in the sidebar to the Right) and click the "Like" button at the top of the page.

If you are not on Facebook, it's okay! You can call us or email us. (Our telephone number and email are in the header of this blog just at the top of this page)

We are always happy to talk to you about these FREE sites that will get your business found quickly on the Internet.

We will post again soon,

How Non Profits Can Prosper Using Social Media

Hi to all of our non profit org readers

Non profits are great but competition for support is getting fierce in todays marketplace. So, how do we ratchet it up a notch?

Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

Using social media tools can give today's non profit a leg up on others that are using the traditional ways to encourage support.

But how???

Click here to read the entire blog post on the "SocialMedia Examiners" blog that outlines 21 ways that non profits can prosper by using these powerful tools to reach and engage people in order to build a supportive community for your non profit.

We will post again soon,

Gary